So, writing a blog post 2-3 times a week is not always the easiest thing to keep up on. Between trying to find things to write about and wanting to engage your supporters, it can leave you empty on creativity and fighting to keep up.
That is one of the reasons I really enjoy what Charity: Water is doing on their blog. They write posts about campaigns that are going on for their cause… here’s a cute one about a campaign that two children are highly involved in. They also write about their staff to humanize the work being done… here’s a cool post about their Spring interns.
But, the thing that really stands out to me is the creative use of photography to not only tell heart-felt stories, but create more content more regularly. Check out the last two weeks of content from the Charity: Water blog (seen through the eyes of my RSS feed). They had a sum total of 17 posts in 13 days.
That, in itself, is wonderfully impressive. But, the magic is how they got there. Of those 17 posts, 12 of them were a themed post called “photo of the day”. This post relies on a volume of photography. They have the added bonus of having fantastic photos. But, beyond the photos, all the post requires is a short snippet of the story behind the photo. For the most part, the photo is enough. If you don’t believe me… check this out. Magic, don’t you think?